Yaap Digital Limited IPO Review

Yaap Digital Limited was incorporated on March 9, 2016, as Yaap Digital Private Limited. The Company was subsequently converted into a public limited company on January 28, 2025. It is headquartered in Mumbai, Maharashtra, with a corporate office in Gurugram, Haryana. The promoters of the Company are Atul Jeevandharkumar Hegde, Sudhir Menon and Subodh Menon. Yaap Digital operates as a digital marketing, content and technology services company. It integrates data, AI-powered technology and content to deliver comprehensive digital-first marketing solutions. Its service portfolio includes digital strategy, content marketing, influencer engagement and AI-based marketing solutions. The Company serves global, multinational, regional and local clients across industries. It functions in a continuously evolving digital ecosystem, catering to changing consumer behaviour and platform dynamics. Its business model is centered on integrated, performance-driven digital campaigns supported by analytics and technology. By combining creativity with AI-led tools and data insights, Yaap Digital focuses on delivering measurable marketing outcomes and scalable digital growth for brands.

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